If customers cannot find a product, they do not buy it. It's the customer who has the upper hand when and if she chooses to visit a website and if she does not find herself appealed, she disappears as quickly. But what is good web design?
The main goal of achieving a good web design is to build up a credibility as a serious business. The first visual impression can have a decisive role in relation to what the visitor perceives as credible. In order to achieve good usability in the web, a good information structure is needed. A good information structure will be the basic factor for the visitor's visualization of the current position and the choice of path to what can be called the underlying information structure. It should be made clear that the website's structure describes the user's attitude towards the website's information.
A designer must respect and design a website based on the user's requirements and needs. The designer should use a language that is regarded by the user as refreshing and, in addition, ensure that the individual's time is not unnecessarily addressed. We can thus conclude that the greatest weakness of a bad web design is the lack of overview.
The goal should always be to satisfying the user. In order to achieving a good usability we simply need to create a good web overview and orientation on the website.